There’s no denying the immense power and opportunity TikTok holds and fosters
for artists looking to gain international recognition. — Want to try it for yourself?

After seeing how influential the platform had become, we knew we had to ensure
our artists the ability to use this tool to their advantage. So, we made it happen. In
2019, Symphonic announced our partnership with TikTok, allowing our clients to
deliver their tracks onto TikTok for its billions of creators to use in their videos.

Step 1: Once you’ve created your release and you’re ready to put together your
tracks, you’ll see a new field called “Clip Start Time”. — It should look like this:

The “Clip Start Time” field informs TikTok about when the clip you send to their
platform should start. For example, if you have a 6-minute track and want to start
the clip at 47 seconds, you would enter a start time. of “00:00:47”.
The duration of the clip we send to TikTok is 30 seconds long. Keep in mind:
At this time, the length of the clip cannot be adjusted. Once your clip is on the
TikTok platform, users can then create a 15-second clip from the 30 seconds that
have been delivered on your behalf.
• Once your release has been created in the SMS, just be sure to select TikTok as a
delivery partner.

Step 2: Next, you can adjust your Clip times with an edit to the clip start time and
a redelivery. The way to do this is by requesting an update to your release through
the SMS. — Here’s what it should look like:

Go ahead and find your release under the “Submitted Releases” tab, then click
the “Update” button. Now, you can adjust the “Clip Start Time” and resubmit the
release for approval.

That’s all there is to it.