Here’s a Brief Look at common Checklist entries for creating and launching your online course:

Pre-Work

1. Set a Launch Date:
   • Ideally, give yourself 3-4 weeks to build your launch strategy and ensure course quality.
2. Validate Your Course Concept:
   • Ensure there’s demand for your course and evidence that students are willing to pay for it.
3. Define Your Pricing Strategy:
   • Decide on pricing and consider using launch sales tactics like coupons or discounts.
4. Research Competitors:
   • Understand what other options students have to find your niche and position your course effectively.

Marketing Funnel & Sales Strategy

1. Course Promise:
   • Clearly define what your course offers and its value proposition.
2. Research Client Pain Points:
   • Understand your target audience’s challenges and needs.
3. Competitor Research:
   • Explore what competitors sell, their pricing, and common pain points.
4. Create an Overarching Course Framework:
   • Outline the main topics and structure of your course.
5. Decide Evergreen or On-Demand:
   • Choose whether your course will be available continuously or in specific launch periods.
6. Finalize Course Branding:
   • Decide on a course name, logo, and color scheme.

Deliverables

1. Gather Relevant Testimonials, Case Studies, or Success Stories:
   • Use social proof to build credibility.
2. Collect Endorsements:
   • Seek endorsements from past clients or well-known figures in your field.
3. Define Course Inclusions:
   • Specify what’s included (group sessions, interactivity, accountability).
4. Choose Tech Platforms:
   • Select tools for landing pages, video hosting, recording, and membership management.

Remember, thorough planning and attention to detail will contribute to a successful course launch! 🚀🎓