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INTRODUCTION<\/strong> Access to the internet is crucial in order for people to learn, connect, and According to the law in many countries including the United States, <\/p>\n If you\u2019re wondering how web accessibility can optimize your current INTRODUCTION The accessible marketing advantage Access to the internet is crucial in order for people to learn, connect, […]<\/p>\n","protected":false},"author":30,"featured_media":578,"comment_status":"open","ping_status":"closed","template":"","course_category":[],"course_tag":[],"class_list":["post-478","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course"],"_links":{"self":[{"href":"https:\/\/jiku.shop\/courses\/wp-json\/wp\/v2\/lp_course\/478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jiku.shop\/courses\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/jiku.shop\/courses\/wp-json\/wp\/v2\/types\/lp_course"}],"author":[{"embeddable":true,"href":"https:\/\/jiku.shop\/courses\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/jiku.shop\/courses\/wp-json\/wp\/v2\/comments?post=478"}],"version-history":[{"count":6,"href":"https:\/\/jiku.shop\/courses\/wp-json\/wp\/v2\/lp_course\/478\/revisions"}],"predecessor-version":[{"id":551,"href":"https:\/\/jiku.shop\/courses\/wp-json\/wp\/v2\/lp_course\/478\/revisions\/551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jiku.shop\/courses\/wp-json\/wp\/v2\/media\/578"}],"wp:attachment":[{"href":"https:\/\/jiku.shop\/courses\/wp-json\/wp\/v2\/media?parent=478"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/jiku.shop\/courses\/wp-json\/wp\/v2\/course_category?post=478"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/jiku.shop\/courses\/wp-json\/wp\/v2\/course_tag?post=478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThe accessible marketing advantage<\/p>\n
\nmake purchases. Search, scroll, and click are actions that most people do
\nhundreds of times a day without thinking about accessibility.
\nBut not everyone has that luxury. For the 16% of the global population
\nliving with a disability, access to the internet is an ongoing struggle.
\nIn fact, while 1 in 4 Americans have a disability, less than 3% of websites
\ntoday are accessible. Since this population is vastly overlooked in website
\ndesign and development, businesses are missing out on the enormous
\npotential that it offers as a consumer market. There are also multiple
\nbeneficial byproducts of web accessibility that can significantly impact
\nbusiness growth.
\nAs a marketing professional, your strategy is to effectively reach your
\ntarget audience, positively position your brand, and ultimately generate
\nrevenue for the business. In 2023, an inclusive marketing strategy is
\nimperative for the success of all three. Providing equal access for people
\nwith disabilities is both a moral imperative as well as a legal requirement.
\nBut it\u2019s also a brilliant business move for every marketing leader.<\/p>\n
\nwebsites are considered public places of service and must be accessible.
\nIn order for a website to be accessible according to the Web Content
\nAccessibility Guidelines (WCAG), it has to include everyone (including
\npeople with disabilities) in these 4 ways:
\n1 All information is perceivable
\n2 The interfaces are operable
\n3 The content is understandable
\n4 The capabilities are robust
\nIf you look at this list, you might be thinking that these are fantastic
\nguidelines for any high-performing website – regardless of legal
\naccessibility compliance. That\u2019s where your marketing strategy comes in.
\nBecause an accessible website doesn\u2019t just benefit users with disabilities. It\u00a0benefits the business.<\/p>\n
\nmarketing efforts and how it\u2019s possible to make it happen while staying
\nwithin budget, this course is for you.<\/p>\n","protected":false},"excerpt":{"rendered":"